Roularta Media Group strengthens commercial leadership with the appointment of Thijs Naeyaert as CCO

This strategic decision comes at a time of major shifts in the advertising landscape, where brands and advertisers increasingly seek integrated, creative and multimedia solutions. By bringing the commercial teams in Belgium and the Netherlands under a single leadership, RMG aims to offer clients an even stronger and more coherent proposition — including content and data — across all platforms: print, digital, audio, video, TV and events.

With Thijs’s appointment, RMG aims to further strengthen its position as a leading Benelux media group. Integrating all advertising teams will make it possible to share expertise and data, accelerate innovation and offer advertisers a unique 360° approach.

Thijs Naeyaert (1986), Bachelor in Business Management (Artevelde Hogeschool), began his career at RMG 18 years ago as Account Manager at Roularta Local Media (RLM) Roeselare. Since then, he has held various roles: Director Midden West-Vlaanderen, Provincial Director West-Vlaanderen, Regional Director West and East Flanders, Commercial Director RLM & Managing Director De Krant van West-Vlaanderen, and eventually Managing Director RLM.

Thijs Naeyaert:
“RMG’s strength lies in our powerful brands, our trusted context, our engaged communities and our talented people. By uniting our commercial expertise, we can support clients even better with creative, impactful multimedia campaigns that truly deliver and activate.”

Xavier Bouckaert (CEO):
“The advertising market is evolving at high speed. With Thijs leading our commercial organisation, we are perfectly positioned to work even more closely with our clients and partners and to fully leverage the strength of our media brand portfolio.”

Thijs can count on the extensive experience, expertise and network of Philippe Belpaire, Sales Director Roularta Advertising in Belgium, and Sam Bremer, Sales Director Roularta Advertising in the Netherlands.