Roularta appoints Barbara Spyckerelle as publisher of Roularta Local Media
press release
5 december 2025
Roularta appoints Barbara Spyckerelle as publisher of Roularta Local Media
As of 1 January 2026, Barbara Spyckerelle will take the lead of the brands and activities within Roularta Local Media (RLM), including De Zondag, De Krant van West-Vlaanderen (KW) and the local digital initiatives. In this role, she will be responsible for the strategic positioning, editorial direction and further growth of the RLM brands. She succeeds Thijs Naeyaert, who will take on the new role of Chief Commercial Officer (CCO) within RMG.
With Barbara’s appointment, Roularta aims to further strengthen the group’s local pillar. De Zondag, KW and the regional digital platforms form an important part of Roularta’s position in the Belgian media landscape, with strong roots in local communities and a broad reach among readers and advertisers.
Thijs Naeyaert, current publisher of RLM and future CCO of RMG:
“I hand over the RLM publishing responsibilities to Barbara with great confidence. With her experience and dedication, RLM is in very good hands. In my new role, I look forward to working closely with her to even more strongly connect our local and national operations.”
Barbara Spyckerelle, future publisher of RLM:
“I am very much looking forward to continuing RLM’s rich tradition and strengthening our titles for the future. De Zondag and KW are strong brands with broad societal reach — I want to further build that position, both in print and digitally, in close collaboration with our teams and readers.”
Xavier Bouckaert, CEO of RMG:
“With Barbara, Roularta Local Media gains a strong publisher with experience, vision and a big heart for our local brands. She understands how crucial our local anchoring is to Roularta’s success.”
About Roularta Local Media
Roularta Local Media (RLM) is a leading Flemish publisher of local and regional media and is part of Roularta Media Group. In addition to strong newspaper titles such as De Zondag (with a weekly reach of over 1.1 million readers, the largest weekly magazine in Flanders)* and De Krant van West-Vlaanderen (with a weekly reach of 447,427 readers, the media reference for the West Flanders community)*, RLM also develops digital, event-based, and omnichannel solutions for advertisers in the retail, real estate, and recruitment markets.
Source: CIM 2025
Contact
Xavier Bouckaert, CEO
xavier.bouckaert@roularta.be
+32 (0)51 26 61 11