New CIM figures confirm Roularta Media Group’s market leadership
press release
17 october 2023
The latest Persstudie (‘Press Study’), published in October each year by the Centrum voor Informatie over de Media (CIM), has revealed that Roularta Media Group has achieved another great score for market share and coverage. With an impressive range of titles and a readership of more than 3.8 million, Roularta Media Group is continuing to make its mark on the Belgian media landscape.
A few highlights of the CIM figures:
Roularta Media Group is proud of the results and would like to draw attention to a few important highlights:
De Zondag: biggest weekly newspaper;
Libelle is still the biggest paying magazine in Belgium;
Femmes d’Aujourd’hui: national market leader;
Plus Magazine, Feeling and Gael, Krant van West-Vlaanderen, Trends, Knack, Knack Weekend, Knack Focus and Le Vif, Le Vif Weekend, Le Vif Focus.
Convincingly embracing the decision to go digital
Xavier Bouckaert, CEO of Roularta Media Group, explains:
“Roularta is continuing to intensify its efforts to gain more digital and family subscriptions, to help ensure stable and sustainable growth. Subscribers to Knack and Trends, Le Vif and Trends-Tendances (whether print and digital or ‘digital only’) can read all of the group’s magazines – 30 in total – at the ‘Mijn Magazines’ digital kiosk. They also get 24/7 access to all the content by all the editorial teams in the ‘Mijn Magazines’ app or on the internet. This is how Roularta is convincingly demonstrating that it has embraced the decision to go digital.”
About Roularta Advertising
Roularta Advertising is Roularta Media Group’s national advertising agency. As the undisputed market leader in magazine brands, we offer national advertising solutions aimed at specific target groups and the general public. Our solutions cover both print and digital, with both traditional and native advertisements. Roularta Media Group’s media brands have reached a record number of readers. The CIM figures for October 2023 prove it. They show, for instance, that Roularta owns both the biggest weekly paper – De Zondag – and the biggest paid weekly magazine – Libelle – in Belgium.
About Roularta Media Group (RMG)
RMG is a Belgian publicly-listed multimedia group and a leader in magazine brands (general and business news, women’s and lifestyle brands) in Dutch and French, local media in Flanders (primarily Sunday newspapers, location-based advertising online and on TV screens, networking events, etc.), provincial newspapers (Krant van West-Vlaanderen), and financial and business newspapers (De Tijd and L’Echo, in which RMG holds a 50% stake).
In the Netherlands, RMG has the second-largest portfolio of magazine brands (opinion, investing, 50+, sports, lifestyle, and special interest).
In Germany, RMG is a market leader in media for the fifty-plus audience.
With Roularta Printing Services, RMG operates the largest offset printing factory in Belgium, producing high-quality newspapers, magazines, and catalogues for the Belgian and international markets.
In total, Roularta Media Group employs approximately 1,300 full-time employees, with consolidated revenues of €343 million.